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Marketing Strategy and Competitive Positioning.
by Hooley, Graham J | Piercy, Nigel F | Nicoulaud, Brigitte.
Edition: 5th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Prentice Hall,, 2012Online access: Click here to access online Availability: No items available
122.
Market-Led Strategic Change: Transforming the process of going to market.
by Piercy, Nigel.
Edition: 2nd ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Oxford : Butterworth-Heinemann, 1997Online access: Click here to access online Availability: No items available
123.
Project management : A managerial approach
by Meredith, Jack R.
Edition: 5th ed.Material type: Publisher: Wiley, Availability: No items available
124.
Data structures with Java.
by Hubbard, John. R | Huray,Anita A.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Noida : Pearson, 2015Availability: No items available
125.
Cost Accounting : Planning and Control
by Usry, Milton F | Carter, William K | Hammer, Lawrence H.
Edition: 10th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati : South-Western, 1991Online access: Click here to access online Availability: No items available
126.
Financial Managerial Accounting : The Basis for Business Decisions.
by Williams, J. R | Haka, S F | Bettner, M S | Caecello, J V.
Edition: 17th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Chennai : McGraw- Hill, 2017Availability: No items available
127.
24Brand Mantras : Finding a Place in the Minds and Hearts of Consumers
by Kapoor, Jagdeep.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Response Books, 2001Online access: Click here to access online Availability: No items available
128.
Basic Marketing: A Global-managerial Approach
by McCarthy, E. Jerome | Perreault, William D.
Edition: 14 ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill, 2002Online access: Click here to access online Availability: No items available
129.
Communication for business : a practical approach
by Taylor, Shirley.
Edition: 4th ed.Material type: Publisher: New Delhi : Pearson, 2013Online access: Click here to access online Availability: No items available
130.
Consumer behaviour.
by Webb, Karen | Hertz, Caryl (Editor).
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill , 2005Availability: No items available
131.
Business Finance.
by Pierson,Brown | Brown Rob | Easton, Steve.
Edition: 11 ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Sydney : McGraw Hill, 2017Online access: Click here to access online Availability: No items available
132.
contemporary Business Communication.
by Boone,Louis E | Kurtz,David L.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Prentice Hall, 1994Availability: No items available
133.
Cross-cultural Marketing.
by Rugimbana, Robert | Nwankwo, Sonny.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Australia : Thomson, 2003Online access: Click here to access online Availability: No items available
134.
Effective business communications.
by Murphy, Herta A | Hildebrandt, Herbert William.
Edition: 7th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Chennai : McGraw Hill, 2018Availability: No items available
135.
Business research methods.
by Quinlan,Christina | Zikmund, William G.
Edition: 2nd ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Australia : Cengage, 2018Availability: No items available
136.
Electronic Marketing : Integrating Electronic Resources into the Marketing Process.
by Reedy, Joel | Schullo, Shauna.
Edition: 2nd ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Australia : Thomson, 2004Online access: Click here to access online Availability: No items available
137.
Business Law: A Complete Guide for Students of Business and Marketing
by Painter, A. A | Lawson, Robert G.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Oxford : Heinemann, 1989Online access: Click here to access online Availability: No items available
138.
Customer relationship management : concepts and technologies
by Buttle, Francis.
Edition: 4th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Amsterdam : Elsevier, 2004Availability: No items available
139.
Contemporary Strategy Analysis.
by Grant, Robert M.
Edition: 5th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Malden : Blackwell, 2005Online access: Click here to access online Availability: No items available
140.
Project Management : the managerial process.
by Gray, Clifford F | Larson, Erik W.
Edition: 7th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 2018Online access: Click here to access online Availability: No items available
