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1. 18 Brand Astras : Using Brand Abilities as Weapons for CRISP Brand Building.

by Kapoor, Jagdeep.

Material type: book Book; Format: print Publisher: New Delhi : Response Books, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2003.

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2. 9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands.

by Kapoor, Jagdeep.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Response Books, 2004Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2004.

3. Designing B2B Brands : Lessons from Deloitte and 195,000 Brand Managers

by Martinez, Onaindia | Resnick, Brian.

Material type: book Book; Format: print Publisher: Hoboken : Wiley, 2013Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.1255 MAR 2013.

4. The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term

by Kapferer, Jean-Noël.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2003.

5. Strategic Brand Management : Building, Measuring, and Managing Brand Equity.

by Keller, Kevin Lane | Parameswaran,Ambi M G | Jacob, Isaac.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Noida : Pearson, 2018Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KEL 2018.