Consumer Behavior and Marketing Strategy.
By: Peter, J. Paul.
Contributor(s): Olson, Jerry C.
Material type: BookPublisher: Boston : McGraw Hill, 2008Edition: 8th ed.Description: xix, 555p.ISBN: 9780073529851.Subject(s): Marketing | Consumer behaviorItem type | Current location | Call number | Status | Date due | Barcode |
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Books | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Display | HF5415 PET 2008 (Browse shelf) | Available | 23075 |
includes glossary and index.
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