Advertising and Promotion: An Integrated Marketing Communications Perspective
By: Belch, George E
.
Contributor(s): Belch, Michael A.
Material type: 
BookPublisher: New York : McGraw-Hill Education, 2018Edition: 11th ed.Description: xii, 764p.ISBN: 9781259548147.Subject(s): Advertising | Sales promotion | Communication in marketing
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| HF5718 TAY 2013 Communication for business : a practical approach | HF5721 MUR 2018 Effective business communications. | HF5821 ARE 2004 Contemporary Advertising. | HF5823 BEL 2018 Advertising and Promotion: | HG173 FAB 2009 Foundations of Financial Markets and Institutions. | HG181 SAU 2014 Financial Institutions Management: | HG187.4 USM 2002 An Introduction to Islamic Finance. |
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