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1. 18 Brand Astras : Using Brand Abilities as Weapons for CRISP Brand Building.

by Kapoor, Jagdeep.

Material type: book Book; Format: print Publisher: New Delhi : Response Books, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2003.

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2. 9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands.

by Kapoor, Jagdeep.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Response Books, 2004Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2004.

3. Agile Project Management.

by Ross,J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi : BPB Publications, 2017Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.P75 ROS 2017.

4. All-in-one business planner : How to create the plans you need to build your business.

by Malburg, Christopher R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Adams Media Corporation, 2010Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD62.7 MAL 2010.

5. Basic Marketing: A Global-managerial Approach

by McCarthy, E. Jerome | Perreault, William D.

Edition: 14 ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw Hill, 2002Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 MCC 2002.

6. Business a Changing World.

by Ferrell, O.C | Ferrell, Linda | Hirt ,Geoffrey A.

Edition: 10th ed.Material type: book Book; Format: print Publisher: New York : McGraw-Hill , 2016Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF1008 FER 2016.

7. Business research methods

by Zikmund, William, G | Babin, Barry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi, Cingage; 2016Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD 30 ZIK 2016.

8. Business research methods.

by Quinlan,Christina | Zikmund, William G.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia : Cengage, 2018Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD30.4 QUI 2018.

9. Business Research Methods.

by Cooper, Donald R | Schindler, Pamela S.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai : McGraw Hill, 2012Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD30.4 COO 2012.

10. Business statistics: A first course.

by Levine, David M | Sazbat, Kathryn A | Stephan, David F.

Edition: 7th ed.Material type: book Book; Format: print Publisher: Boston : Pearson Prentice Hall, 2010Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF1017 LEV 2016.

11. Communication for business : a practical approach

by Taylor, Shirley.

Edition: 4th ed.Material type: book Book Publisher: New Delhi : Pearson, 2013Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5718 TAY 2013.

12. Compensation.

by Milkovich, George | Jerry M ,Newman.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Mc Graw Hill, 2018Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 55 MIL 2018.

13. Consumer behaviour.

by Webb, Karen | Hertz, Caryl (Editor).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill , 2005Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.32 WEB 2005.

14. Corporate Performance Management Best Practices: A Case Study Approach to Accelerating CPM Results.

by Paladino, Bob.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey : Wiley, 2013Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD58.9 PAL 2013.

15. Culture+ business in Asia

by Guirdham, Maureen.

Material type: book Book; Format: print Publisher: London : Macmillan, 2009Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD70.A7 GUI 2009.

16. Customer Relationship Management : Integrating Marketing Strategy and Information Technology.

by Zikmund, William G | Raymond, McLeod JR | Gilbert, Faye W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Kundli : Wiley, 2003Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.5 ZIK 2003.

17. Customer relationship management : concepts and technologies

by Buttle, Francis.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam : Elsevier, 2004Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.BUT 2004.

18. Database Systems: A Practical Approach to Design, Implementation, and Management.

by Connolly, Thomas M | Begg, Carolyn E.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Noida : Pearson 2014Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (2). Location(s): On Display QA76.9.D26 CON 2014.

19. Database Systems : A Practical Approach to Design, Implementation, and Management.

by Connolly, Thomas M | Begg,Carolyn.

Edition: 6th ed. Global Edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, 2015Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display QA76.9D26 CON 2015.

20. Designing B2B Brands : Lessons from Deloitte and 195,000 Brand Managers

by Martinez, Onaindia | Resnick, Brian.

Material type: book Book; Format: print Publisher: Hoboken : Wiley, 2013Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.1255 MAR 2013.