1.
18 Brand Astras : Using Brand Abilities as Weapons for CRISP Brand Building.
by Kapoor, Jagdeep.
Material type: Book; Format:
print
Publisher: New Delhi : Response Books, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2003.
2.
9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands.
by Kapoor, Jagdeep.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Response Books, 2004Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2004.
3.
Agile Project Management.
by Ross,J.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : BPB Publications, 2017Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.P75 ROS 2017.
4.
All-in-one business planner : How to create the plans you need to build your business.
by Malburg, Christopher R.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Adams Media Corporation, 2010Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD62.7 MAL 2010.
5.
Basic Marketing: A Global-managerial Approach
by McCarthy, E. Jerome | Perreault, William D.
Edition: 14 ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill, 2002Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 MCC 2002.
6.
Business a Changing World.
by Ferrell, O.C | Ferrell, Linda | Hirt ,Geoffrey A.
Edition: 10th ed.Material type: Book; Format:
print
Publisher: New York : McGraw-Hill , 2016Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF1008 FER 2016.
7.
Business research methods
by Zikmund, William, G | Babin, Barry.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi, Cingage; 2016Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD 30 ZIK 2016.
8.
Business research methods.
by Quinlan,Christina | Zikmund, William G.
Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : Cengage, 2018Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD30.4 QUI 2018.
9.
Business Research Methods.
by Cooper, Donald R | Schindler, Pamela S.
Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chennai : McGraw Hill, 2012Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD30.4 COO 2012.
10.
Business statistics: A first course.
by Levine, David M | Sazbat, Kathryn A | Stephan, David F.
Edition: 7th ed.Material type: Book; Format:
print
Publisher: Boston : Pearson Prentice Hall, 2010Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF1017 LEV 2016.
11.
Communication for business : a practical approach
by Taylor, Shirley.
Edition: 4th ed.Material type: Book Publisher: New Delhi : Pearson, 2013Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5718 TAY 2013.
12.
Compensation.
by Milkovich, George | Jerry M ,Newman.
Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Mc Graw Hill, 2018Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 55 MIL 2018.
13.
Consumer behaviour.
by Webb, Karen | Hertz, Caryl (Editor).
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill , 2005Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.32 WEB 2005.
14.
Corporate Performance Management Best Practices: A Case Study Approach to Accelerating CPM Results.
by Paladino, Bob.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Wiley, 2013Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD58.9 PAL 2013.
15.
Culture+ business in Asia
by Guirdham, Maureen.
Material type: Book; Format:
print
Publisher: London : Macmillan, 2009Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD70.A7 GUI 2009.
16.
Customer Relationship Management : Integrating Marketing Strategy and Information Technology.
by Zikmund, William G | Raymond, McLeod JR | Gilbert, Faye W.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Kundli : Wiley, 2003Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.5 ZIK 2003.
17.
Customer relationship management : concepts and technologies
by Buttle, Francis.
Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Amsterdam : Elsevier, 2004Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.BUT 2004.
18.
Database Systems: A Practical Approach to Design, Implementation, and Management.
by Connolly, Thomas M | Begg, Carolyn E.
Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Noida : Pearson 2014Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (2). Location(s): On Display QA76.9.D26 CON 2014.
19.
Database Systems : A Practical Approach to Design, Implementation, and Management.
by Connolly, Thomas M | Begg,Carolyn.
Edition: 6th ed. Global Edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, 2015Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display QA76.9D26 CON 2015.
20.
Designing B2B Brands : Lessons from Deloitte and 195,000 Brand Managers
by Martinez, Onaindia | Resnick, Brian.
Material type: Book; Format:
print
Publisher: Hoboken : Wiley, 2013Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.1255 MAR 2013.