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1. Advertising and Promotion: An Integrated Marketing Communications Perspective

by Belch, George E | Belch, Michael A.

Edition: 11th ed.Material type: book Book; Format: print Publisher: New York : McGraw-Hill Education, 2018Availability: No items available

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2. Basic Marketing: A Global-managerial Approach

by McCarthy, E. Jerome | Perreault, William D.

Edition: 14 ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw Hill, 2002Online access: Click here to access online Availability: No items available

3. Consumer Behavior and Marketing Strategy.

by Peter, J. Paul | Olson, Jerry C.

Edition: 8th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill, 2008Availability: No items available

4. Consumer behaviour.

by Webb, Karen | Hertz, Caryl (Editor).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill , 2005Availability: No items available

5. Foundations of Marketing.

by Jobber, David | Fahy, John.

Material type: book Book; Format: print Publisher: London : McGraw-Hill, 2009Online access: Click here to access online Availability: No items available

6. Marketing.

by Etzel, Michael J | Walker, Bruce J | Pandit, Ajay | Stanton, William J.

Edition: 14th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGraw-Hill, 2013Availability: No items available

7. Strategic Marketing.

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill , 2009Online access: Click here to access online Availability: No items available