1.
Advertising and Promotion: An Integrated Marketing Communications Perspective
by Belch, George E | Belch, Michael A.
Edition: 11th ed.Material type: ; Format:
print
Publisher: New York : McGraw-Hill Education, 2018Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5823 BEL 2018.
2.
Basic Marketing: A Global-managerial Approach
by McCarthy, E. Jerome | Perreault, William D.
Edition: 14 ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill, 2002Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 MCC 2002.
3.
Consumer Behavior and Marketing Strategy.
by Peter, J. Paul | Olson, Jerry C.
Edition: 8th ed.Material type: ; Format:
print
Publisher: Boston : McGraw Hill, 2008Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 PET 2008.
4.
Consumer behaviour.
by Webb, Karen | Hertz, Caryl (Editor).
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill , 2005Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.32 WEB 2005.
5.
Foundations of Marketing.
by Jobber, David | Fahy, John.
Material type: ; Format:
print
Publisher: London : McGraw-Hill, 2009Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 JOB 2009.
6.
Marketing.
by Etzel, Michael J | Walker, Bruce J | Pandit, Ajay | Stanton, William J.
Edition: 14th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill, 2013Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 ETZ 20134.
7.
Strategic Marketing.
by Cravens, David W | Piercy, Nigel.
Edition: 9th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill , 2009Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 CRA 2009.
