Integrated advertising, promotion & marketing communications
By: Clow, Kenneth E.
Contributor(s): Baack, Donald.
Material type: BookPublisher: New Delhi : Pearson, 2017Description: 508 p.ISBN: 9781292222691.Subject(s): Communication in marketing | Advertising | Sales promotion | Direct marketingOnline resources: Click here to access onlineBrowsing Ziauddin College Of Media Science Library Shelves , Shelving location: On Display Close shelf browser
HE 7800 WIL 1974 Television : | HE 7800 WIL 1974 Television : | HF31 KAU 2010 The personal MBA : a world-class business education in a single volume | HF 5415 COL 2017 Integrated advertising, promotion & marketing communications | HF 5415 JEF 2000 Advertising | HF 5814 MOR 2012 Using qualitative research in advertising : strategies, techniques and application | HF 5823 FEL 2013 Advertising : |
Includes bibliographical reference and index.
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