1.
Basic Marketing: A Global-managerial Approach
by McCarthy, E. Jerome | Perreault, William D.
Edition: 14 ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill, 2002Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 MCC 2002.
2.
Business Essentials : Advanced Marketing And Sales.
by BPP Learning Media.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Viva Books, 2009Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5410.B8 BPP 2009.
3.
Consumer Behavior and Marketing Strategy.
by Peter, J. Paul | Olson, Jerry C.
Edition: 8th ed.Material type: ; Format:
print
Publisher: Boston : McGraw Hill, 2008Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 PET 2008.
4.
Consumer behaviour.
by Webb, Karen | Hertz, Caryl (Editor).
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill , 2005Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.32 WEB 2005.
5.
Cross-cultural Marketing.
by Rugimbana, Robert | Nwankwo, Sonny.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Australia : Thomson, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 RUG 2003.
6.
Foundations of Marketing.
by Jobber, David | Fahy, John.
Material type: ; Format:
print
Publisher: London : McGraw-Hill, 2009Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 JOB 2009.
7.
Market-Led Strategic Change: Transforming the process of going to market.
by Piercy, Nigel.
Edition: 2nd ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Oxford : Butterworth-Heinemann, 1997Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 PIE 1997.
8.
Marketing.
by Etzel, Michael J | Walker, Bruce J | Pandit, Ajay | Stanton, William J.
Edition: 14th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill, 2013Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 ETZ 20134.
9.
Marketing Strategy and Competitive Positioning.
by Hooley, Graham J | Piercy, Nigel F | Nicoulaud, Brigitte.
Edition: 5th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Prentice Hall,, 2012Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 HOO 2012.
10.
New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance.
by Chaston, Ian.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Response Books, 2000Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 CHA 2000.
11.
Principle of Marketing.
by Kotler, Philip | Armstrong, Gary | Agnihotri, Prafulla.
Edition: 17th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Chennai : Pearson, 2018Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 KOT 2018.
12.
Principles of Marketing.
by Armstrong, Gary | Kotler, Philip | Adam, Stewart.
Edition: 6th ed.Material type: ; Format:
print
Publisher: Noida : Pearson, 2017Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display WX214 ARM 2018.
