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21.
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contemporary Business Communication.

by Boone,Louis E | Kurtz,David L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice Hall, 1994Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 TAY 2004.

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22.
Cross-cultural Marketing.

by Rugimbana, Robert | Nwankwo, Sonny.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia : Thomson, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 RUG 2003.

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23.
Electronic Marketing : Integrating Electronic Resources into the Marketing Process.

by Reedy, Joel | Schullo, Shauna.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia : Thomson, 2004Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5548.32 REE 2004.

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24.
Customer relationship management : concepts and technologies

by Buttle, Francis.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam : Elsevier, 2004Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.BUT 2004.

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25.
Principles of Supply Chain Management : A Balanced Approach.

by Wisner, Joel D | Leong, G. Keong.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia : South-Western/Cengage Learning, 2012Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD38.5 WIS 2012.

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26.
Marketing Communications : An Integrated Approach.

by Taylor , Jonathan | Smith, P. R.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2004Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 TAY 2004.

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27.
Services Marketing : People Technology Strategy.

by Lovelock, Christopher H | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Noida : Pearson, 2016Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 LOV 2016.

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28.
Sales and Distribution Management.

by Panda, Tapan K | Sahadev, Sunil.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Oxford University Press, 2006Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5438.4 PAN 2006.

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29.
Marketing.

by Etzel, Michael J | Walker, Bruce J | Pandit, Ajay | Stanton, William J.

Edition: 14th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGraw-Hill, 2013Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 ETZ 20134.

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30.
Strategic Marketing Management : Planning, Implementation, and Control.

by Wilson, Richard M. S | Gilligan, Colin.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 2010Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 WIL 2010.

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31.
Strategic Marketing.

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill , 2009Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 CRA 2009.

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32.
Marketing Research.

by David A. Aaker | Leone, Robert P | Day, George S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Wiley, 2019Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF54 AAK 2019.

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33.
Principle of Marketing.

by Kotler, Philip | Armstrong, Gary | Agnihotri, Prafulla.

Edition: 17th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai : Pearson, 2018Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 KOT 2018.

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34.
The Consumer Mind.: Brand perception and the implication for marketers

by Pepe , Martinez.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : KoganPage, 2012Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.32 MAR 2012.

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35.
Customer Relationship Management : Integrating Marketing Strategy and Information Technology.

by Zikmund, William G | Raymond, McLeod JR | Gilbert, Faye W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Kundli : Wiley, 2003Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.5 ZIK 2003.

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36.
Marketing Management.

by Kolter, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai : Pearson; 2016Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 KOT2016.

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37.
Dr Gyls to a successful hearing care practice

by kasewurm, Gyl.

Material type: book Book Publisher: San Diego: plural publication, 2019Online access: Click here to access online Availability: Items available for loan: Ziauudin College of Speech Language & Hearing Science Library (1). Location(s): On Display WV21 KAS 2019.

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38.
Introduction To Market Access For Pharmaceuticals /

by Toumi, Mondher.

Material type: book Book; Format: print Publisher: Boca Raton : CRC Press , 2017Availability: Items available for loan: Ziauddin Faculty of Pharmacy Library (1). Location(s): On Display QV 736.1 TOU 2017.

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39.
Pharmaceutical Marketing /

by Rollins, Brent L | Perri, Matthew.

Material type: book Book; Format: print Publisher: Burlington : Jones & Bartlett Learning , 2014Availability: Items available for loan: Ziauddin Faculty of Pharmacy Library (1). Location(s): On Display QV 736 ROL 2014.

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40.
Global issues in Pharmaceutical Marketing /

by Katsanis, Lea Prevel.

Material type: book Book; Format: print Publisher: New York : Routledge , 2016Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Pharmacy Library (1). Location(s): On Display QV 736.1 KAT 2016.

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Ziauddin University
Libraries Network

The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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