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1. Principles of marketing Gary Armstrong AND Philip, Kotler

by Armstrong, Gary.

Edition: 6th ed.Material type: book Book; Format: print Publisher: Noida: Pearson, 2017Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display WX 214 ARM 2018.

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2. Designing B2B brands : lessons from Deloitte and 182,000 brand managers

by Martinez, Onaindia.

Material type: book Book; Format: print Publisher: Hoboken: Wiley, 2013Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.1255 MAR 2013.

3. Marketing management

by Kotler, Philip.

Edition: 15th ed.Material type: book Book Publisher: Upper Saddle River: Pearson, 2016Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 PHI 2016.

4. New marketing strategies : evolving flexible processes to fit market circumstances

by Chaston, Ian.

Material type: book Book Publisher: New Delhi: Response Books, 2000Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 CHA 2000.

5. Marketing logistics : a supply chain approach

by Kapoor, Satish | Purva Kansal.

Material type: book Book Publisher: Delhi : Pearson Education, 2003Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 KAP 2003.

6. Marketing strategy and competitive positioning

by Hooley, Graham J | Nigel Piercy.

Edition: 5th ed.Material type: book Book Publisher: Harlow: Prentice Hall,, 2012Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 HOO 2012.

7. Market-led strategic change : a guide to transforming the process of going to market

by Piercy, Nigel.

Edition: 2nd ed.Material type: book Book Publisher: Oxford : Butterworth-Heinemann, 1997Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.13 PIE 1997.

8. Basic marketing

by McCarthy, E. Jerome | Perreault, William D.

Edition: 14 ed.Material type: book Book Publisher: Boston: McGraw Hill Irwin, 2002Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.13 MCC 2002.

9. Consumer behaviour

by Webb, Karen.

Material type: book Book Publisher: Boston: McGraw-Hill , 2005Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.32 WEB2005.

10. Services marketing : people, technology, strategy

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 8th ed.Material type: book Book Publisher: Noida: Pearson, 2016Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.13 LOV 2016.

11. Strategic marketing management : planning, implementation, and control

by Wilson, Richard M. S | Gilligan, Colin.

Edition: 3rd ed.Material type: book Book Publisher: Oxford: Butterworth-Heinemann, 2010Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.13 WIL 2018.

12. Strategic marketing

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed.Material type: book Book Publisher: Boston: McGraw-Hill , 2009Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 CRA 2009.