1.
Advertising and Promotion: An Integrated Marketing Communications Perspective
by Belch, George E | Belch, Michael A.
Edition: 11th ed.Material type: Book; Format:
print
Publisher: New York : McGraw-Hill Education, 2018Availability: No items available
2.
Consumer Behavior and Marketing Strategy.
by Peter, J. Paul | Olson, Jerry C.
Edition: 8th ed.Material type: Book; Format:
print
Publisher: Boston : McGraw Hill, 2008Availability: No items available
3.
Foundations of Marketing.
by Jobber, David | Fahy, John.
Material type: Book; Format:
print
Publisher: London : McGraw-Hill, 2009Online access: Click here to access online Availability: No items available
4.
Marketing Research
by Hair,Joseph, F | F. Hair ,Joseph | Lukas,Bryan.
Edition: 4th ed.Material type: Book; Format:
print
Publisher: Sydney : Sydney, 2019Online access: Click here to access online Availability: No items available
5.
Principles of Marketing.
by Armstrong, Gary | Kotler, Philip | Adam, Stewart.
Edition: 6th ed.Material type: Book; Format:
print
Publisher: Noida : Pearson, 2017Availability: No items available
6.
18 Brand Astras : Using Brand Abilities as Weapons for CRISP Brand Building.
by Kapoor, Jagdeep.
Material type: Book; Format:
print
Publisher: New Delhi : Response Books, 2003Online access: Click here to access online Availability: No items available
7.
Designing B2B Brands : Lessons from Deloitte and 195,000 Brand Managers
by Martinez, Onaindia | Resnick, Brian.
Material type: Book; Format:
print
Publisher: Hoboken : Wiley, 2013Online access: Click here to access online Availability: No items available
8.
Successful Direct Marketing Methods.
by Stone, Bob | Jacobs, Ron.
Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata Mc Graw Hill, 2001Online access: Click here to access online Availability: No items available
9.
Business Essentials : Advanced Marketing And Sales.
by BPP Learning Media.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Viva Books, 2009Availability: No items available
10.
9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands.
by Kapoor, Jagdeep.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Response Books, 2004Online access: Click here to access online Availability: No items available
11.
New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance.
by Chaston, Ian.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Response Books, 2000Online access: Click here to access online Availability: No items available
12.
Supply Chain Management : Strategy, Planning, and Operation.
by Chopra, Sunil.
Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, 2019Availability: No items available
13.
Social Media & Mobile Marketing.
by Bhatia,Puneet Singh.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Wiley, 2019Online access: Click here to access online Availability: No items available
14.
Marketing Logistics: A Supply Chain Approach
by Kapoor, Satish | Kansal, Purva.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Pearson Education, 2003Online access: Click here to access online Availability: No items available
15.
Marketing Strategy and Competitive Positioning.
by Hooley, Graham J | Piercy, Nigel F | Nicoulaud, Brigitte.
Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Prentice Hall,, 2012Online access: Click here to access online Availability: No items available
16.
Market-Led Strategic Change: Transforming the process of going to market.
by Piercy, Nigel.
Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford : Butterworth-Heinemann, 1997Online access: Click here to access online Availability: No items available
17.
Basic Marketing: A Global-managerial Approach
by McCarthy, E. Jerome | Perreault, William D.
Edition: 14 ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill, 2002Online access: Click here to access online Availability: No items available
18.
Consumer behaviour.
by Webb, Karen | Hertz, Caryl (Editor).
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill , 2005Availability: No items available
19.
contemporary Business Communication.
by Boone,Louis E | Kurtz,David L.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Prentice Hall, 1994Availability: No items available
20.
Cross-cultural Marketing.
by Rugimbana, Robert | Nwankwo, Sonny.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : Thomson, 2003Online access: Click here to access online Availability: No items available