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1. Successful direct marketing methods

by Stone, Bob | Jacobs, Ron.

Edition: 7th ed.Material type: book Book Publisher: New Delhi: Tata Mc Graw Hill, 2001Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.126 STO 2001.

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2. Business essentials: Advanced marketing and sales :

by BPP Learning Media.

Material type: book Book Publisher: New Delhi: Viva Books, 2009Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5410.B8 BPP 2009.

3. Marketing logistics : a supply chain approach

by Kapoor, Satish | Purva Kansal.

Material type: book Book Publisher: Delhi : Pearson Education, 2003Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 KAP 2003.

4. Marketing strategy and competitive positioning

by Hooley, Graham J | Nigel Piercy.

Edition: 5th ed.Material type: book Book Publisher: Harlow: Prentice Hall,, 2012Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 HOO 2012.

5. Market-led strategic change : a guide to transforming the process of going to market

by Piercy, Nigel.

Edition: 2nd ed.Material type: book Book Publisher: Oxford : Butterworth-Heinemann, 1997Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.13 PIE 1997.

6. Basic marketing

by McCarthy, E. Jerome | Perreault, William D.

Edition: 14 ed.Material type: book Book Publisher: Boston: McGraw Hill Irwin, 2002Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.13 MCC 2002.

7. Consumer behaviour

by Webb, Karen.

Material type: book Book Publisher: Boston: McGraw-Hill , 2005Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.32 WEB2005.

8. Cross-cultural marketing

by Rugimbana, Robert | Nwankwo, Sonny.

Material type: book Book Publisher: Australia: Thomson, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 RUG 2003.

9. Electronic marketing : integrating electronic resources into the marketing process

by Reedy, Joel | Schullo, Shauna.

Edition: 2nd ed.Material type: book Book Publisher: Australia: Thomson, 2004Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5548.32 REE 2004.

10. Customer relationship management : concepts and technologies

by Buttle, Francis.

Edition: 4th ed.Material type: book Book Publisher: Amsterdam: Elsevier, 2004Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.5 BUT 2004.

11. Principles of supply chain management : a balanced approach

by Wisner, Joel D | Leong, G. Keong.

Edition: 3rd ed.Material type: book Book Publisher: Australia: South-Western/Cengage Learning, 2012Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HD38.5 WIS 2012.

12. Marketing communications : an integrated approach

by Taylor , Jonathan | : Smith, P. R.

Edition: 4th ed.Material type: book Book Publisher: London: Kogan Page, 2004Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 TAY 2004.

13. Services marketing : people, technology, strategy

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 8th ed.Material type: book Book Publisher: Noida: Pearson, 2016Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.13 LOV 2016.

14. Sales and distribution management

by Panda, Tapan K | Sunil Sahadev.

Material type: book Book Publisher: Oxford: Oxford University Press, 2006Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5438.4 PAN 2006.

15. Marketing

by Etzel, Michael J.

Edition: 14th ed.Material type: book Book Publisher: New Delhi: McGraw-Hill, 2013Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 ETZ 20134.

16. Strategic marketing management : planning, implementation, and control

by Wilson, Richard M. S | Gilligan, Colin.

Edition: 3rd ed.Material type: book Book Publisher: Oxford: Butterworth-Heinemann, 2010Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415.13 WIL 2018.

17. Strategic marketing

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed.Material type: book Book Publisher: Boston: McGraw-Hill , 2009Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management (1). Location(s): On Display HF5415 CRA 2009.

18. The Disneyization of society /

by Bryman, Alan.

Material type: book Book Publisher: London : Thousand Oaks, Calif. : Sage Publishers, 2004Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Prof. Naeem A. Jafarey (Central) Library (3). Location(s): On Display GV 1853 BRY 2014.

19. Social media and strategic communications /

by AL-Deen, hana S | Noor Al-Deen, Hana S | Hendricks, John Allen.

Material type: book Book Online access: Click here to access online Availability: Items available for loan: Prof. Naeem A. Jafarey (Central) Library (2). Location(s): On Display HF5415.1265 DEE636 2013.

20. Integrated Advertising, promotion,and Marketing Communications

by 8th ed | Yankah, Kojo.

Material type: book Book Publisher: Delhi : Manak Publications in collaboration with Icons Media, 2007Online access: Click here to access online Availability: Items available for loan: Prof. Naeem A. Jafarey (Central) Library (1). Location(s): On Display HF541.1255 COL158 2017.