1.
18 Brand Astras : Using Brand Abilities as Weapons for CRISP Brand Building.
by Kapoor, Jagdeep.
Material type: ; Format:
print
Publisher: New Delhi : Response Books, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2003.
2.
9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands.
by Kapoor, Jagdeep.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Response Books, 2004Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2004.
3.
Advertising and Promotion: An Integrated Marketing Communications Perspective
by Belch, George E | Belch, Michael A.
Edition: 11th ed.Material type: ; Format:
print
Publisher: New York : McGraw-Hill Education, 2018Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5823 BEL 2018.
4.
Basic Marketing: A Global-managerial Approach
by McCarthy, E. Jerome | Perreault, William D.
Edition: 14 ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill, 2002Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 MCC 2002.
5.
Business Essentials : Advanced Marketing And Sales.
by BPP Learning Media.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Viva Books, 2009Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5410.B8 BPP 2009.
6.
Consumer Behavior and Marketing Strategy.
by Peter, J. Paul | Olson, Jerry C.
Edition: 8th ed.Material type: ; Format:
print
Publisher: Boston : McGraw Hill, 2008Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 PET 2008.
7.
Consumer behaviour.
by Webb, Karen | Hertz, Caryl (Editor).
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill , 2005Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.32 WEB 2005.
8.
The Consumer Mind.: Brand perception and the implication for marketers
by Pepe , Martinez.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London : KoganPage, 2012Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.32 MAR 2012.
9.
contemporary Business Communication.
by Boone,Louis E | Kurtz,David L.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Prentice Hall, 1994Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 TAY 2004.
10.
Cross-cultural Marketing.
by Rugimbana, Robert | Nwankwo, Sonny.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Australia : Thomson, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 RUG 2003.
11.
Customer Relationship Management : Integrating Marketing Strategy and Information Technology.
by Zikmund, William G | Raymond, McLeod JR | Gilbert, Faye W.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Kundli : Wiley, 2003Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.5 ZIK 2003.
12.
Customer relationship management : concepts and technologies
by Buttle, Francis.
Edition: 4th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Amsterdam : Elsevier, 2004Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.BUT 2004.
13.
Design like Apple : seven principles for creating insanely great products, services, and experiences
by Edson, John.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken : Wiley, 2012Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - AFL (1). Location(s): On Display HD9696 EDS 2012.
14.
Designing B2B Brands : Lessons from Deloitte and 195,000 Brand Managers
by Martinez, Onaindia | Resnick, Brian.
Material type: ; Format:
print
Publisher: Hoboken : Wiley, 2013Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.1255 MAR 2013.
15.
Electronic Marketing : Integrating Electronic Resources into the Marketing Process.
by Reedy, Joel | Schullo, Shauna.
Edition: 2nd ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Australia : Thomson, 2004Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5548.32 REE 2004.
16.
Foundations of Marketing.
by Jobber, David | Fahy, John.
Material type: ; Format:
print
Publisher: London : McGraw-Hill, 2009Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 JOB 2009.
17.
Market-Led Strategic Change: Transforming the process of going to market.
by Piercy, Nigel.
Edition: 2nd ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Oxford : Butterworth-Heinemann, 1997Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415.13 PIE 1997.
18.
Marketing.
by Etzel, Michael J | Walker, Bruce J | Pandit, Ajay | Stanton, William J.
Edition: 14th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill, 2013Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 ETZ 20134.
19.
Marketing Communications : An Integrated Approach.
by Taylor , Jonathan | Smith, P. R.
Edition: 4th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, 2004Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 TAY 2004.
20.
Marketing Logistics: A Supply Chain Approach
by Kapoor, Satish | Kansal, Purva.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Pearson Education, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 KAP 2003.
