1.
Principles of Marketing.
by Armstrong, Gary | Kotler, Philip | Adam, Stewart.
Edition: 6th ed.Material type: Book; Format:
print
Publisher: Noida : Pearson, 2017Availability: No items available
2.
18 Brand Astras : Using Brand Abilities as Weapons for CRISP Brand Building.
by Kapoor, Jagdeep.
Material type: Book; Format:
print
Publisher: New Delhi : Response Books, 2003Online access: Click here to access online Availability: No items available
3.
Designing B2B Brands : Lessons from Deloitte and 195,000 Brand Managers
by Martinez, Onaindia | Resnick, Brian.
Material type: Book; Format:
print
Publisher: Hoboken : Wiley, 2013Online access: Click here to access online Availability: No items available
4.
9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands.
by Kapoor, Jagdeep.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Response Books, 2004Online access: Click here to access online Availability: No items available
5.
Marketing Management.
by Kotler, Philip | Keller, Kevin Lane.
Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River : Pearson, 2016Online access: Click here to access online Availability: No items available
6.
New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance.
by Chaston, Ian.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Response Books, 2000Online access: Click here to access online Availability: No items available
7.
Supply Chain Management : Strategy, Planning, and Operation.
by Chopra, Sunil.
Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, 2019Availability: No items available
8.
Marketing Logistics: A Supply Chain Approach
by Kapoor, Satish | Kansal, Purva.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Pearson Education, 2003Online access: Click here to access online Availability: No items available
9.
Marketing Strategy and Competitive Positioning.
by Hooley, Graham J | Piercy, Nigel F | Nicoulaud, Brigitte.
Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Prentice Hall,, 2012Online access: Click here to access online Availability: No items available
10.
Market-Led Strategic Change: Transforming the process of going to market.
by Piercy, Nigel.
Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford : Butterworth-Heinemann, 1997Online access: Click here to access online Availability: No items available
11.
Basic Marketing: A Global-managerial Approach
by McCarthy, E. Jerome | Perreault, William D.
Edition: 14 ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill, 2002Online access: Click here to access online Availability: No items available
12.
Consumer behaviour.
by Webb, Karen | Hertz, Caryl (Editor).
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill , 2005Availability: No items available
13.
Customer relationship management : concepts and technologies
by Buttle, Francis.
Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Amsterdam : Elsevier, 2004Availability: No items available
14.
Principles of Supply Chain Management : A Balanced Approach.
by Wisner, Joel D | Leong, G. Keong.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : South-Western/Cengage Learning, 2012Online access: Click here to access online Availability: No items available
15.
Services Marketing : People Technology Strategy.
by Lovelock, Christopher H | Wirtz, Jochen | Chatterjee, Jayanta.
Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Noida : Pearson, 2016Online access: Click here to access online Availability: No items available
16.
Sales and Distribution Management.
by Panda, Tapan K | Sahadev, Sunil.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford : Oxford University Press, 2006Availability: No items available
17.
Strategic Marketing Management : Planning, Implementation, and Control.
by Wilson, Richard M. S | Gilligan, Colin.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford : Butterworth-Heinemann, 2010Online access: Click here to access online Availability: No items available
18.
Strategic Marketing.
by Cravens, David W | Piercy, Nigel.
Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill , 2009Online access: Click here to access online Availability: No items available
19.
Principle of Marketing.
by Kotler, Philip | Armstrong, Gary | Agnihotri, Prafulla.
Edition: 17th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chennai : Pearson, 2018Online access: Click here to access online Availability: No items available
20.
Customer Relationship Management : Integrating Marketing Strategy and Information Technology.
by Zikmund, William G | Raymond, McLeod JR | Gilbert, Faye W.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Kundli : Wiley, 2003Availability: No items available